Making wholesale ordering easier and enjoyable with a luxury feel product brochure

Terry’s Patisserie had never produced a product brochure before, but they recognised an opportunity to make ordering easier while creating a more memorable brand experience.

The aim was to give customers, particularly chefs and hospitality buyers, the ability to browse and plan ahead, making ordering more efficient and helping them build Terry's products into their menus. Alongside improving internal ordering systems, the brochure was designed to become something customers would keep rather than throw away; a premium, coffee table-style piece that people would return to time and time again.

Rich product photography and carefully written descriptions gave customers a clear understanding of each dessert, helping them visualise the products before ordering. Ultimately, the brochure was created to increase repeat business, encourage larger orders and strengthen customer loyalty.

The process

We worked closely with the Director to map out the structure of the brochure, ensuring every page served a purpose. Together, we planned the customer journey, from introducing Terry's story and team to organising the product range into clear, easy-to-browse categories.

Working strategically, we helped shape the overall feel and direction of the brochure, ensuring the visual style reflected the premium quality of the brand. We photographed every product using studio lighting, professionally edited each image and curated the creative direction to achieve a luxurious, consistent finish. We also wrote the product descriptions and supported the project throughout, ensuring every detail aligned with the Terry's brand.

The result

The finished brochure elevated Terry's Patisserie's brand presentation and gave the sales team a professional tool they could confidently put into customers' hands. It has helped support new customer onboarding, improved the buying experience for existing clients and received fantastic feedback for its premium look and feel.

Rather than being a brochure that's glanced at once and discarded, it became a lasting brand asset designed to stay on customers' desks, encourage repeat orders and reinforce Terry's as a premium supplier.

“She project managed our first-ever product brochure, organising the whole process while taking all the photography and writing every piece of copy. She made what felt like a huge project completely stress-free and delivered something we're incredibly proud of.”

-Rhys Williams – Director of Terry’s Patisserie